Product Strategy in a box,
for Notion

A template designed to help you structure and formulate your product strategy. Whether you’re working on a physical or digital product, the structure, templates, and  examples are going to walk you through the essential steps in creating a powerful product strategy.

So, what’s in the box?

Comprehensive frameworks carefully designed to facilitate the creation of a product strategy inside Notion.

All sections include

ℹ️ Descriptions...

…that give you an overview of the importance of the section, so you can decide if you want to keep it or not in your brand book.

🛠️ To-dos...

…with instructions that explain what to write in order to correctly complete this section.


…where you need to fill in the blanks according to the instructions above to generate your content.

💡 Examples...

… to inspire you to better articulate your content, in case you get stuck.


This template came to life after I experience how a lot of teams have issues focusing their resources around a common goal. Having a well-defined product strategy is critical for guiding a product’s development and ensuring that it remains relevant and successful in the market, and this template will help you create one.

Easily formulate and structure a product strategy.

Allow your product to stand out in a crowded market by highlighting its unique value proposition.

Prioritize efforts and resources on initiatives that directly contribute to the product's success, reducing the risk of distractions.

Understand of the market, competition, and customer needs, enabling informed decision-making.

Ensure that all team members and stakeholders are aligned around a common vision and goals for your product.

Guide the allocation of resources, including budget and talent, to areas that have the greatest impact on product success.

Identifying potential challenges and risks, a product strategy enables proactive planning and risk mitigation.

Establishe measurable goals and key performance indicators (KPIs) that allow for tracking progress and success.

Creating a product strategy has never been easier!