I’m a designer who loves combing his experience in branding with his love for product design.
I believe that every digital product is an extension of a brand and should reflect its values, personality, and purpose. Therefore, my design process focuses on creating digital products that are not only visually stunning but also meaningful and purposeful.
With a blend of skills encompassing visual design, user research, copywriting, and product strategy, I craft products that delight and engage users.
@Fishtank Digital Branding // Bucharest, Romania
I led the design and product strategy for a diverse range of products, overseeing everything from in-house initiatives to client-driven projects.
-> Best Identity at Worlda 2012
->Best mobile game at Mobilio 2013
->Numerous features by Apple
@Ridescout // Austin, TX
First design hire at the tech startup and part of the core product team, my responsibilities encompassed revitalizing the digital experience and enhancing the visual identity of the brand.
-> Acquired by Daimler
@Mozio // San Francisco, SF (remote)
Leading a unique initiative of improving the UX to make the platform inclusive (visual impared and motion).
Leading the design across multiple platforms, for high level clients like Hertz, Air France, TUI.
Leading the design across multiple products during the catalogue expansion.
@Enlighton // London, UK
I led the design of various media and formulated the product strategy for an innovative ordering platform centered around digital tables.
-> Best use of technology at Bar Tech 2018
-> Mastercard partener
@Stacksi // San Francisco, SF (remote)
I was responsible for developing the design system and establishing the overall product aesthetics for this exceptional AI-powered startup.
-> Backed by Y Combinator
@In a box
A templates store for speacialists in product strategy, product management and branding.
-> 4.9 /5 rating